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"Light the Way to Service" |
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Public Relations
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Purpose:
The district public relations committee should promote Rotary to external audiences and foster understanding, appreciation and support for the programs of Rotary. The committee should promote awareness among Rotarians that effective external publicity, favorable public relations and a positive image are desirable and essential goals for Rotary.
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Alpha Coiro, Chair Rotary Club of Branford
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Additional Qualifications of Members:
- Preference should be given to those who have experience as a club public relations chairperson;
- Preference should be given to media, public relations or marketing skills as a component of their vocation or profession.
Duties and Responsibilities:
- Assist and encourage Rotary clubs within a district to make public relations (PR) a priority;
- Promote Rotary to external audiences, such as the media, community leaders, and beneficiaries of Rotary’s programs;
- Contact the media with newsworthy stories of district projects and events;
- Keep in touch with the district Governor and the chairpersons of key committees to stay informed about district projects and activities;
- Share RI public relations materials with clubs;
- Seek opportunities to speak to individual clubs about the importance of club public relations.
Additional Training Requirements:
Attendance at public relations workshops held in conjunction with RI meetings, whenever possible.
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